LIBROS DEL AUTOR: rowlins brad

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  • An Overview of the Public Relations Function
    Bowen Shannon Bowen / Rowlins Brad / Shannon A. Bowen / Shannon ABowen
    This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizati...
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    16,61 €