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An Introduction to Social Media Marketing

An Introduction to Social Media Marketing

Alan Charlesworth

328,88 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2014
Materia
Empresa y gestión
ISBN:
9780415856164

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An Introduction to Social Media Marketing is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text, Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a a lighter, hands-on approach that is perfect for shorter courses and additional reading. 

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