LIBROS DEL AUTOR: alan charlesworth

6 resultados para LIBROS DEL AUTOR: alan charlesworth

alan charlesworth Eliminar filtro Quitar filtros
  • Absolute Essentials of Digital Marketing
    Alan Charlesworth
    This shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. ...
    Disponible

    42,75 €

  • Digital Marketing
    Alan Charlesworth
    Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated fourth edition takes an approach that prepares students for an active role in digital marketing. As well as topic-based exercises, the text also includes practical case-study exercises...
    Disponible

    94,79 €

  • Social Media Marketing
    Alan Charlesworth
    Published in 1837, Hans Christian Andersen’s The Emperor’s New Clothes tells the tale of two weavers who present a non-existent suit of clothes to the Emperor with the caution that the suit is invisible to those who are unfit for their positions, stupid, or incompetent. As the Emperor parades in his underwear no one dares to say that they see no clothes-with the exception for o...
    Disponible

    18,43 €

  • An Introduction to Social Media Marketing
    Alan Charlesworth
    An Introduction to Social Media Marketing is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text, Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a a lighter, hands-on approach that is perfect for shorter courses and additional reading.  ...
    Disponible

    117,86 €

  • Choosing the Right Domain Name
    Alan Charlesworth
    A guide to choosing the right domain name for your organization, business, product or brand ...
    Disponible

    32,73 €

  • Key Concepts in E-Commerce
    Alan Charlesworth
    E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline. Presented from ...
    Disponible

    52,00 €