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An Introduction to Quantitative Research Methods for Marketing

An Introduction to Quantitative Research Methods for Marketing

Ahmad Daryanto

300,72 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2025
Materia
Investigación de mercado
ISBN:
9781032525662

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Sobre IBD

This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is designed to make this complex subject accessible to students with no background in quantitative methods.

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