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Airline Marketing and Management

Airline Marketing and Management

Stephen Shaw

301,22 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2011
Materia
Empresa y gestión
ISBN:
9781409401476
301,22 €
IVA incluido
Disponible

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Sobre IBD

Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today’s airline industry. It has been thoroughly updated and expanded for this seventh edition, to keep pace with changes affecting the industry. Written in a straightforward, easy-to-read style and combining u

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