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AI营销学

AI营销学

Liu Jason Yi

23,06 €
IVA incluido
Disponible
Editorial:
Jason Yi Liu
Año de edición:
2026
Materia
Ventas y marketing
ISBN:
9781996822050
23,06 €
IVA incluido
Disponible

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Sobre IBD

旧地图找不到新大陆。 在DeepSeek、ChatGPT和各类智能体（Agent）全面接管商业判断的2025年，传统的'投放、点击、转化'逻辑已经彻底物理性失效。 本书作者詹森一流（Jason Y. Liu）凭借在地产行业全面部署AI营销系统的实战经验，以及横跨青岛到温哥华的跨国商业视角，深刻揭示了商业文明的底层变革。 书中系统性地提出了**AI增长飞轮（AI Growth Loop）**模型，将营销从'线性消耗'转变为'循环进化'

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