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African Luxury Branding

African Luxury Branding

Mehita Iqani

41,34 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2024
Materia
Estudios mediáticos
ISBN:
9781032129624
41,34 €
IVA incluido
Disponible

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Sobre IBD

Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding.

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Otros libros del autor

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    This book offers a collection of scholarly writing on the meanings of happiness in relation to consumption. The chapters in this volume explore how material practices link to structures of power and exploitation. The chapters in this book were originally published in Consumption Markets & Culture. ...
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    Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding. ...
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