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African Luxury Branding

African Luxury Branding

Mehita Iqani

90,03 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2023
Materia
Estudios mediáticos
ISBN:
9781032129617

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Sobre IBD

Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding.

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Otros libros del autor

  • African Luxury Branding
    Mehita Iqani
    Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding. ...
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  • Garbage in Popular Culture
    Mehita Iqani
    Explores the cultural politics of garbage in contemporary global society.Garbage in Popular Culture is the first book to explicitly link media discourse, consumer culture and the cultural politics of garbage in contemporary global society. It makes an original contribution to the areas of consumer culture studies, visual culture, media and communications, and cultural theory th...
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  • Garbage in Popular Culture
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    Explores the cultural politics of garbage in contemporary global society.Garbage in Popular Culture is the first book to explicitly link media discourse, consumer culture and the cultural politics of garbage in contemporary global society. It makes an original contribution to the areas of consumer culture studies, visual culture, media and communications, and cultural theory th...
  • Consumption, Media and the Global South
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    What does consumption in the global south signify, and how are its complexities communicated in media discourses? This book looks at the media representation of consumer culture in Africa, China, Brazil and India through case studies ranging from celebrity selfies, to travel websites, news reports and documentary film. ...
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  • Consumption, Media and the Global South
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    What does consumption in the global south signify, and how are its complexities communicated in media discourses? This book looks at the media representation of consumer culture in Africa, China, Brazil and India through case studies ranging from celebrity selfies, to travel websites, news reports and documentary film. ...