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Advertising Management

Advertising Management

Donald W Jugenheimer / Fogarty Klein Monroe / Larry D Kelley

268,11 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2016
Materia
Artes: aspectos generales
ISBN:
9781138178199

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Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change.

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