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Advertising and the Mind of the Consumer

Advertising and the Mind of the Consumer

Max Sutherland

72,63 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2008
Materia
Empresa y gestión
ISBN:
9781741755992
72,63 €
IVA incluido
Disponible

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Sobre IBD

By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery.In this 3rd international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Max Sutherland reveals the secrets of successful campaigns over a wide range of media, including the web and new media. Using many well-known international ads as examples, this book takes us into the mind of the consumer to explain how advertising messages work - or misfire - and why.Advertising and the Mind of the Consumer is not just a ’how to’ book of tricks for advertisers, it is a book for everyone who wants to know how advertising works and why it influences us-for people in business with products and services to sell, for advertising agents, marketers, as well as for students of advertising and consumer behaviour.

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