LIBROS DEL AUTOR: max sutherland

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  • Advertising and the Mind of the Consumer
    Max Sutherland
    By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery.In this 3rd international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Ma...
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