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Advertising and Anthropology

Advertising and Anthropology

Robert J. Morais / Timothy de Waal Malefyt

268,25 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2012
Materia
Empresa y gestión
ISBN:
9780857852014

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Sobre IBD

Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings

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