LIBROS DEL AUTOR: robert j morais

1 resultados para LIBROS DEL AUTOR: robert j morais

  • The Language of Branding
    David Luna / Dawn Lerman / Robert J. Morais
    This book helps readers to use language to improve brand value and influence consumer behavior. Students will learn why brand language matters in marketing, and how to build a brand strategy that exploits the richness and complexity of language. ...
    Disponible

    95,25 €