LIBROS DEL AUTOR: robert j morais

3 resultados para LIBROS DEL AUTOR: robert j morais

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  • The Language of Branding
    David Luna / Dawn Lerman / Robert J. Morais
    This book helps readers to use language to improve brand value and influence consumer behavior. Students will learn why brand language matters in marketing, and how to build a brand strategy that exploits the richness and complexity of language. ...
    Disponible

    302,20 €

  • The Language of Branding
    David Luna / Dawn Lerman / Robert J. Morais
    This book helps readers to use language to improve brand value and influence consumer behavior. Students will learn why brand language matters in marketing, and how to build a brand strategy that exploits the richness and complexity of language. ...
    Disponible

    95,25 €

  • Advertising and Anthropology
    Robert J. Morais / Timothy de Waal Malefyt
    Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings ...
    Disponible

    268,25 €