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Advertising Account Planning

Advertising Account Planning

Beth E. Barnes / Carol J. Pardun / Kelli S. Boling

110,14 €
IVA incluido
Consulta disponibilidad
Editorial:
Bloomsbury Publishing plc
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9781538192467

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An essential guide for all advertising students and future professionals, this book systematically covers the account planning process from brand basics and data analytics to building a creative brief. The second edition explores the latest digital opportunities, adding activities using AI tools and an entirely new chapter on consumer insights.

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Otros libros del autor

  • Advertising Account Planning
    Beth E. Barnes / Carol J. Pardun / Kelli S. Boling
    An essential guide for all advertising students and future professionals, this book systematically covers the account planning process from brand basics and data analytics to building a creative brief. The second edition explores the latest digital opportunities, adding activities using AI tools and an entirely new chapter on consumer insights. ...
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