LIBROS DEL AUTOR: carol j pardun

2 resultados para LIBROS DEL AUTOR: carol j pardun

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  • Advertising Account Planning
    Beth E. Barnes / Carol J. Pardun / Kelli S. Boling
    An essential guide for all advertising students and future professionals, this book systematically covers the account planning process from brand basics and data analytics to building a creative brief. The second edition explores the latest digital opportunities, adding activities using AI tools and an entirely new chapter on consumer insights. ...
    Disponible

    42,19 €

  • Advertising Account Planning
    Beth E. Barnes / Carol J. Pardun / Kelli S. Boling
    An essential guide for all advertising students and future professionals, this book systematically covers the account planning process from brand basics and data analytics to building a creative brief. The second edition explores the latest digital opportunities, adding activities using AI tools and an entirely new chapter on consumer insights. ...
    Disponible

    110,14 €