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Advertising Account Planning

Advertising Account Planning

Donald Jugenheimer / Larry Kelley / Sarah Turnbull

342,25 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2023
Materia
Empresa y gestión
ISBN:
9781032168227
342,25 €
IVA incluido
Disponible

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Sobre IBD

This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework.

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