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Activation Imperative

Activation Imperative

Activation Imperative, The

Laurence Minsky / William Rosen

33,66 €
IVA incluido
Disponible
Editorial:
Bloomsbury Publishing plc
Año de edición:
2018
Materia
Ventas y marketing
ISBN:
9781538114667
33,66 €
IVA incluido
Disponible

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Sobre IBD

In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses—from Fortune 500s to local entrepreneurs—can manage today’s complex and fragmented marketing landscape, respond to consumers’ new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.

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Otros libros del autor

  • Activation Imperative
    Laurence Minsky / William Rosen
    In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses—from Fortune 500s to local entrepreneurs—can manage today’s complex and fragmented marketing landscape, respond to consumers’ new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business. ...