LIBROS DEL AUTOR: laurence minsky

2 resultados para LIBROS DEL AUTOR: laurence minsky

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  • Voice Marketing
    Laurence Minsky / Scot Westwater / Susan Westwater
    Voice Marketing is filled with real-world examples and behind-the-scenes stories, grounded in research-based theory and clear-eyed practice on how to use conversational AI. The ideas are immediately implementable, so marketers can get the most out of voice right from the start. ...
    Disponible

    45,93 €

  • Activation Imperative
    Laurence Minsky / William Rosen
    In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses—from Fortune 500s to local entrepreneurs—can manage today’s complex and fragmented marketing landscape, respond to consumers’ new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business. ...
    Disponible

    33,66 €