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A Primer for Integrated Marketing Communications

A Primer for Integrated Marketing Communications

Patrick de Pelsmacker / Philip Kitchen

103,21 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2004
Materia
Empresa y gestión
ISBN:
9780415314213
103,21 €
IVA incluido
Disponible

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Sobre IBD

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.

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Otros libros del autor

  • A Primer for Integrated Marketing Communications
    Patrick De Pelsmacker / Philip Kitchen
    This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. ...