LIBROS DEL AUTOR: philip kitchen

5 resultados para LIBROS DEL AUTOR: philip kitchen

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  • Integrated Communications in the Postmodern Era
    Ebru Uzunoglu / Philip J. Kitchen
    This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global. ...
    Disponible

    134,13 €

  • Integrated Communications in the Postmodern Era
    Ebru Uzunoglu / Philip J. Kitchen
    This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global. ...
    Disponible

    47,87 €

  • A Primer for Integrated Marketing Communications
    Patrick de Pelsmacker / Philip Kitchen
    This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. ...
    Disponible

    97,80 €

  • Raising the Corporate Umbrella
    Don E. Schultz / Philip J. Kitchen
    Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A mus...
    Disponible

    47,16 €

  • Raising the Corporate Umbrella
    Don E. Schultz / Philip J. Kitchen
    Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A mus...
    Disponible

    65,88 €