LIBROS DEL AUTOR: Nicholas O'Shaughnessy

5 resultados para LIBROS DEL AUTOR: Nicholas O'Shaughnessy

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  • The Undermining of Beliefs in the Autonomy and Rationality of Consumers
    John O’Shaughnessy / Nicholas O’Shaughnessy
    This book examines modern consumption, focusing on concepts of autonomy and rationality. The authors adopt a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more nuanced view of the consumer. ...
    Disponible

    84,52 €

  • Political Marketing
    Nicholas J. O’Shaughnessy / Robert P. Ormrod / Stephan C M Henneberg
    ...
    Disponible

    141,94 €

  • Politics and propaganda
    Nicholas O'Shaughnessy / Nicholas O’Shaughnessy
    From the taunting videos of Osama Bin Laden to the partisan euphoria of the embedded journalist, from the visual rhetoric of the anti-globalisation movement to the empire of spin to the scalding polemics of American campaign advertising, propaganda is back. This book provides a full and detailed analysis of the phenomenon of propaganda, its meaning, content and urgent significa...
    Disponible

    25,73 €

  • Persuasion in Advertising
    John O’Shaugnessy / Nicholas O’Shaughnessy
    A practical and in-depth guide to the art of advertising persuasion, this book draws on research, concepts and case examples from the US and Europe to explain advertising theories and set out strategies for adoption. ...
    Disponible

    97,67 €

  • The Phenomenon of Political Marketing
    Nicholas Jackson O’Shaughnessy
    This book provides a survey of the phenomenon of marketing which has become the dogma of America’s politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy. ...
    Disponible

    66,41 €