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The Phenomenon of Political Marketing

The Phenomenon of Political Marketing

Nicholas Jackson O’Shaughnessy

66,41 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
1990
Materia
Ventas y marketing
ISBN:
9781349103546
66,41 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

This book provides a survey of the phenomenon of marketing which has become the dogma of America’s politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.

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