Nostalgia and Age-Related Preferences

Nostalgia and Age-Related Preferences

Morris B. Holbrook / Vibrant Publishers

85,16 €
IVA incluido
Disponible
Editorial:
Vibrant Publishers
Año de edición:
2025
ISBN:
9781636515397
85,16 €
IVA incluido
Disponible

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Sobre IBD

Nostalgia and Age-Related Preferences by Morris B. Holbrook examines the powerful influence of nostalgia on consumer behavior and how it varies across different age groups. This thought-provoking book explores how consumers’ preferences are shaped by past experiences, memories, and the emotional attachment they have to previous eras. Holbrook delves into the psychological and cultural forces behind nostalgic consumption, demonstrating how these feelings of longing can impact purchasing decisions, brand loyalty, and product preferences.Through a detailed analysis of age-related preferences, Holbrook reveals how nostalgia operates differently for younger and older generations, with distinct consumer patterns emerging as people age. This book provides valuable insights for marketers looking to tap into nostalgia-driven marketing strategies and to understand the complexities of generational preferences. By exploring the intersection of memory, emotion, and consumer choices, this book offers a unique perspective on the role of nostalgia in modern consumption.

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Otros libros del autor

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    Traditional Decision-Oriented Approaches: Attitude, Information-Processing, and Features-Perceptions-Affect Models by Morris B. Holbrook offers a deep exploration of foundational models that have shaped the understanding of consumer decision-making. This insightful book provides an in-depth look at the classical approaches that focus on consumer attitudes, cognitive processing,...
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  • Emotions
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  • Nostalgia and Age-Related Preferences
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    Esthetics and Tastes, Part II: Effects of Personality, Class, and Expertise by Morris B. Holbrook expands on the complex relationships between consumer preferences and their personal characteristics. This book explores how personality traits, social class, and levels of expertise influence aesthetic tastes and the consumption of art, entertainment, and luxury goods. Holbrook in...