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Uncover the Hidden Power of Television Programming

Uncover the Hidden Power of Television Programming

David W. Lloyd / Kevin J. Clancy

144,13 €
IVA incluido
Disponible
Editorial:
Sage Publications
Año de edición:
1999
Materia
Estudios de comunicación
ISBN:
9780761915829
144,13 €
IVA incluido
Disponible

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Sobre IBD

Demonstrating that television (and print) can be much more powerful advertising vehicles than has ever been supposed, the original research reported in this book finds that the more involved viewers are in a television programme, the greater the impact of the advertising carried by the programme. The book provides insight into how an advertiser can make the firm’s advertising money work harder and smarter.

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