LIBROS DEL AUTOR: john shaughnessy

8 resultados para LIBROS DEL AUTOR: john shaughnessy

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  • The Undermining of Beliefs in the Autonomy and Rationality of Consumers
    John O’Shaughnessy / Nicholas O’Shaughnessy
    This book examines modern consumption, focusing on concepts of autonomy and rationality. The authors adopt a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more nuanced view of the consumer. ...
    Disponible

    84,52 €

  • Interpretation in Social Life, Social Science, and Marketing
    John O’Shaughnessy
    This book analyzes the nature and role of interpretation in social interactions, decision making in social science enquiries and consumer marketing, in the use of statistics and causal analysis, in consumer evaluations of products and in interpreting problematic situations along side biases arising from the emotions. ...
    Disponible

    94,95 €

  • Business Organization (RLE
    John O’Shaughnessy
    This book presents an integrated view of the three main approaches to organization - classical, human relations and systems - showing what each has of value to contribute and how they complement each other. The three approaches are introduced, followed by critical analysis. The main classical problems are reviewed in the light of the systems approach. Finally there is a compara...
    Disponible

    88,36 €

  • Patterns of Business Organization (RLE
    John O’Shaughnessy
    This book is a successor to the earlier and widely-used Business Organization. In this book the author helps the student to develop his or her own critical and conceptual understanding of the subject. As the author reviews the various approaches - classical, human relations, behavioural science, systems and contingency theories - he shows that none of them offers a simple progr...
    Disponible

    87,79 €

  • Competitive Marketing (RLE Marketing)
    John O’Shaughnessy
    First published in 1984 to wide acclaim, John O’Shaugnessy’s best-selling introduction to marketing strategy has become a standard text for students and practitioners alike. It combines analytical depth and breadth of coverage to present a comprehensive review of the theory and practice of marketing in a competitive environment. ...
    Disponible

    97,79 €

  • Consumer Behaviour
    John O’Shaughnessy
    ...
    Disponible

    74,54 €

  • Pyramid Gravity Force
    John Shaughnessy
    This book will prove beyond a shadow of a doubt that mans past and present destructive penetration into planet Earths pyramid’s has been the cause of many natural disasters around the world; The below mentioned damaged pyramids were built to prevent and or control, tectonic plate movement, volcanic activity, tidal waves, major earth quakes, land movements and the magnetic field...
    Disponible

    17,96 €

  • Persuasion in Advertising
    John O’Shaugnessy / Nicholas O’Shaughnessy
    A practical and in-depth guide to the art of advertising persuasion, this book draws on research, concepts and case examples from the US and Europe to explain advertising theories and set out strategies for adoption. ...
    Disponible

    97,67 €