LIBROS DEL AUTOR: donald kelley

10 resultados para LIBROS DEL AUTOR: donald kelley

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  • Advertising Account Planning
    Donald Jugenheimer / Larry Kelley / Sarah Turnbull
    This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include:Fresh professional examples and mini-case studies within each chapter with a more global outlook than previous editions, bringing...
    Disponible

    97,43 €

  • Understanding a Changing World
    Donald R. Kelley / Donald RKelley
    The world is becoming more complex, with increasing possibilities for conflict over national rivalries, economic competition, and cultural and ideological fault lines. Understanding a Changing World offers a structured and theoretically grounded way to think about the forces that animate change and the alternative futures they may create. ...
    Disponible

    42,23 €

  • Advertising Media Workbook and Sourcebook
    Donald W. Jugenheimer / Kim Sheehan / Larry Kelley
    This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and media companies. It is designed for anyone wanting to master the process of advertising media planning. ...
    Disponible

    129,22 €

  • Francois Hotman
    Donald R. Kelley / Donald RKelley
    The lifetime of Francois Hotman (1524-1590) was one of the most tumultuous periods in European history. Donald R. Kelley shows how this protégé of Calvin and agent of many of the great Protestant princes became involved in ecclesiastical politics, Huguenot diplomacy, and conspiracy.One of the first modern revolutionaries, Hotman rebelled not only against his family and its fait...
    Disponible

    85,34 €

  • Historians and the Law in Postrevolutionary France
    Donald R. Kelley / Donald RKelley
    In the Romantic fascination with Europe’s past, scholars of Restoration France proposed to reconstruct their national traditions with more attention to social and cultural factors than older-fashioned political historians had shown. Donald R. Kelley examines a major feature of this new history': the convergence of the profession of law and the study of history between 1804 and ...
    Disponible

    47,54 €

  • Advertising Management
    Donald W Jugenheimer / Fogarty Klein Monroe / Larry D Kelley
    Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. ...
    Disponible

    124,34 €

  • Cases in Advertising Management
    Donald W Jugenheimer / Larry D Kelley
    Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change. ...
    Disponible

    120,67 €

  • Proudhon
    Bonnie G. Smith / Bonnie GSmith / Donald R. Kelley / Donald RKelley / Joseph Pierre
    ...
    Disponible

    28,45 €

  • Soviet Politics from Brezhnev to Gorbachev
    Donald R. Kelley / Donald RKelley
    ...
    Disponible

    57,65 €

  • The Beginning of Ideology
    Donald R. Kelley / Donald RKelley / Kelley Donald R.
    ...
    Disponible

    44,04 €