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Social Media Performance Evaluation and Success Measurements

Social Media Performance Evaluation and Success Measurements

Social Media Performance Evaluation and Success Measurements

 

242,79 €
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Editorial:
IGI Global
Año de edición:
2016
Materia
Redes sociales
ISBN:
9781522519638
Páginas:
576
Encuadernación:
Rústica
242,79 €
IVA incluido
Disponible

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Sobre IBD

There are many different social media platforms that provide a wide array of services. Exploring the results yielded by these platforms can enhance their usefulness and impact on society’s advancement. Social Media Performance Evaluation and Success Measurements is a pivotal reference source for the latest scholarly research on social networking participation expectations and values to examine individual performance in digital communication activities. Featuring coverage across a range of topics, such as crisis communication, social networking engagement, and return on investments, this publication is ideally designed for academicians, practitioners, and researchers seeking current research on the benefits of utilizing the social network environment of today.

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