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Zur Wirksamkeit von Testimonial Endorsed Cause-Related Marketing

Zur Wirksamkeit von Testimonial Endorsed Cause-Related Marketing

Patricia Lauper

97,00 €
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Editorial:
Springer Nature B.V.
Año de edición:
2011
Materia
Ventas y marketing
ISBN:
9783834929846
97,00 €
IVA incluido
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Selecciona una librería:

  • Librería Samer Atenea
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Sobre IBD

Patricia Lauper untersucht u.a. den Einfluss von Cause-Related Marketing (CRM) auf die Konsumenteneinstellung der beworbenen Marke und auf das Kaufverhalten. Sie misst die Wirksamkeit von CRM und leitet Handlungsempfehlungen für die Praxis ab.

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