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Zur Kompatibilität von Marken- und Vertriebsmanagement in der Konsumgüterindustrie

Zur Kompatibilität von Marken- und Vertriebsmanagement in der Konsumgüterindustrie

Andrea Skimutis

90,70 €
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Editorial:
Springer Nature B.V.
Año de edición:
2005
Materia
Ventas y marketing
ISBN:
9783835000407
90,70 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Andrea Skimutis zeigt auf, welche Anforderungen die Harmonisierung von Vertrieb und Marketing an die Organisation stellt. Besonderen Wert legt sie auf die gesamtheitliche Geschäftsprozessabwicklung unter Einbezug aller Erfolgsfaktoren (Marke, Händler, Vertriebsschiene).

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