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Zur Kompatibilität von Marken- und Vertriebsmanagement in der Konsumgüterindustrie

Zur Kompatibilität von Marken- und Vertriebsmanagement in der Konsumgüterindustrie

Andrea Skimutis

96,46 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2005
Materia
Ventas y marketing
ISBN:
9783835000407
96,46 €
IVA incluido
Disponible

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Sobre IBD

Andrea Skimutis zeigt auf, welche Anforderungen die Harmonisierung von Vertrieb und Marketing an die Organisation stellt. Besonderen Wert legt sie auf die gesamtheitliche Geschäftsprozessabwicklung unter Einbezug aller Erfolgsfaktoren (Marke, Händler, Vertriebsschiene).

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