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Znaczenie Web 2.0

Znaczenie Web 2.0

Laura Johanna Gitschthaler

83,19 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Informática: cuestiones generales
ISBN:
9786209258206
83,19 €
IVA incluido
Disponible

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Sobre IBD

W ciągu ostatnich dwóch dekad Internet przekształcił się z platformy służącej wyłącznie do przekazywania informacji w interaktywną i opartą na współpracy platformę Web 2.0. Liczne aplikacje Web 2.0, takie jak blogi, społeczności internetowe czy komunikatory internetowe, wspierają interakcję między użytkownikami i generują tzw. „treści tworzone przez użytkowników'. Aby wykorzystać zalety i potencjał aplikacji Web 2.0, coraz więcej firm integruje te narzędzia z codziennymi procesami biznesowymi. Celem pracy jest ustalenie znaczenia tych aplikacji Web 2.0 dla integracji klientów w procesie innowacyjnym austriackich małych i średnich przedsiębiorstw, a także zidentyfikowanie związanych z tym szans, ale także wyzwań. Aby odpowiedzieć na podstawowe pytanie badawcze, treści teoretyczne pochodzące z przeglądu literatury zostały połączone z doświadczeniami ekspertów z praktyki. W związku z tym projekt badawczy opiera się na wywiadach z ekspertami z austriackich małych i średnich przedsiębiorstw, które zostały udokumentowane, skategoryzowane i ocenione za pomocą analizy treści.

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