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Zmaganie się z oznakami z perspektywy procesów mózgowych

Zmaganie się z oznakami z perspektywy procesów mózgowych

Fredy Sánchez Merino

53,60 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Teoría general del derecho
ISBN:
9786209011306
53,60 €
IVA incluido
Disponible

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Sobre IBD

Znaki towarowe były przez długi czas rozumiane w tradycyjny sposób, dlatego nie byliśmy w stanie w pełni pojąć tego zjawiska. Ta książka, choć krótka, pozwala nam zmienić perspektywę na marki i sposób ich działania na poziomie poznawczym. Zarówno z punktu widzenia konsumenta, jak i producenta, idea zrozumienia i manipulowania znakami poprzez procesy zachodzące w mózgu jest bardzo atrakcyjna i otwiera nowy poziom interakcji między konsumentami, producentami i rynkiem.

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