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Abordando as marcas da perspectiva dos processos cerebrais

Abordando as marcas da perspectiva dos processos cerebrais

Fredy Sánchez Merino

53,60 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Teoría general del derecho
ISBN:
9786209011290
53,60 €
IVA incluido
Disponible

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Sobre IBD

As marcas registadas têm sido entendidas de forma tradicional há muito tempo, pelo que não temos sido capazes de compreender o fenómeno na sua totalidade. Este livro, embora breve, permite-nos mudar a nossa perspetiva sobre as marcas e como funcionam a nível cognitivo. Seja do ponto de vista do consumidor ou dos produtores, a ideia de compreender e manipular as marcas a partir dos processos cerebrais é muito atraente e abre um novo nível de interação entre consumidores, produtores e mercado.

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