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Zdobywanie zaufania w sektorze energii alternatywnej

Zdobywanie zaufania w sektorze energii alternatywnej

Julia Sophie von Boehn

125,41 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786200742230
125,41 €
IVA incluido
Disponible

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Sobre IBD

Platformy crowdinvestingowe, które skupiają się na energii odnawialnej, mają trudności z budowaniem zaufania za pośrednictwem swojej platformy, aby przyciągnąć potencjalnych inwestorów i przekonać ich do zainwestowania swoich pieniędzy. Inwestycja zawsze wiąże się bowiem z potencjalnym ryzykiem, którego nie można ukrywać. Kryteria zaufania, które muszą być spełnione w tym kontekście, oraz sposób, w jaki są one wdrażane i komunikowane w praktyce przez platformy, zostały po raz pierwszy zbadane i wyjaśnione w oparciu o fachową wiedzę. Dzięki uwzględnieniu różnych perspektyw badawczych, niniejsza praca empiryczna daje przegląd aktualnego stanu badań nad zaufaniem. Ponadto książka zawiera przewodnik, jak w praktyce zdobyć zaufanie potencjalnych inwestorów, aby w przyszłości można było skutecznie finansować więcej projektów ekologicznych.

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