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Yield-Management und Kundenzufriedenheit

Yield-Management und Kundenzufriedenheit

Jörg Lindenmeier

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Editorial:
Springer Nature B.V.
Año de edición:
2005
Materia
Ventas y marketing
ISBN:
9783824408207

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Jörg Lindenmeier untersucht die Auswirkungen des Yield-Managements auf die Kundenzufriedenheit. Er zeigt, dass die Anwendung der simultanen Steuerung von Preisen und Kapazitätsverfügbarkeiten die Beziehung zu Kunden primär negativ beeinflussen kann und dass dieser Effekt in verschiedenen Buchungsklassen unterschiedlich stark ist.

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