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Wpływ Netflixa i innych serwisów streamingowych na niemiecki rynek kinowy

Wpływ Netflixa i innych serwisów streamingowych na niemiecki rynek kinowy

Nadine Nagel

48,43 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786208982102
48,43 €
IVA incluido
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Sobre IBD

Internet nie tylko zmienił życie społeczne ludzi, ale też wpłynął na to, co lubimy kupować. Dzięki serwisom wideo na żądanie mamy dostęp do wielu filmów - wystarczy jedno kliknięcie. Dostawcą VoD, który najsilniej zachęca do spędzania wolnego czasu w domu na kanapie przed serialami i filmami, jest oczywiście Netflix. Jednak to, co zaczęło się jako alternatywa dla kupowania/wypożyczania płyt DVD, może stać się konkurencją dla pierwotnej dystrybucji (telewizja/kino) dzięki rosnącej ofercie tzw. treści oryginalnych. Celem niniejszej pracy było zbadanie, w jakim stopniu Netflix ma wpływ na niemiecki rynek kinowy lub może mieć wpływ w przyszłości - biorąc pod uwagę korzystanie z Internetu przez osoby w wieku od 14 do 29 lat oraz rosnące możliwości techniczne w zakresie domowej rozrywki. W tym celu, mając na uwadze powstanie kina i jego rynku, przeprowadzono badania dotyczące możliwych konsekwencji dla operatorów kin i całego łańcucha dystrybucji filmów.

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