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Wpływ marketingu sensorycznego na konsumenta

Wpływ marketingu sensorycznego na konsumenta

Vishal MOHUN

54,38 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2021
Materia
Ventas y marketing
ISBN:
9786203625615
54,38 €
IVA incluido
Disponible

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Sobre IBD

Książka ta została napisana w ramach pracy magisterskiej. Ludzie mają pięć zmysłów: słuch, wzrok, smak, dotyk i węch. Zmysły te wpływają na nasze decyzje, a od kilku lat marketing sensoryczny jest wykorzystywany przez sprzedawców detalicznych, aby pomóc nam w podejmowaniu decyzji zakupowych. Poprzez badanie źródeł akademickich i profesjonalnych oraz badanie terenowe. Zobaczymy, jak wpłynie to na zaufanie konsumentów do marek, które stosują marketing sensoryczny.

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