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Wpływ jakości usług na satysfakcję i lojalność klientów

Wpływ jakości usług na satysfakcję i lojalność klientów

Melaku Yilma Zeleke

60,70 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Banca
ISBN:
9786139755240
60,70 €
IVA incluido
Disponible

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Sobre IBD

Etiopia jest jedną z najszybciej rozwijających się gospodarek w Afryce. Aby utrzymać ten rozwój, instytucje finansowe odgrywają ogromną rolę w zapewnianiu płynnego i sprawnego przepływu środków pieniężnych w kraju. Podobnie banki detaliczne, jako główna część tych instytucji, musiały poprawić swoją kulturę obsługi klienta. Niniejszy artykuł stanowi próbę zbadania praktyk obsługi klienta stosowanych przez banki detaliczne w Etiopii i zawiera sugestie dotyczące działań, które należy podjąć w przyszłości w celu poprawy jakości świadczonych usług oraz ich wpływu na satysfakcję i lojalność klientów.

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