Wpływ handlu elektronicznego na rentowność przedsiębiorstw

Wpływ handlu elektronicznego na rentowność przedsiębiorstw

DAVID NZUKI / Morrisson Mutuku

52,49 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
ISBN:
9786209290350
52,49 €
IVA incluido
Disponible

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Sobre IBD

Sprzedaż i zakupy za pośrednictwem mediów elektronicznych to jedna z najszybciej rozwijających się metod handlu na całym świecie. Organizacje angażują się w handel między przedsiębiorstwami (B2B), w ramach którego firmy prowadzą wymianę handlową i informacyjną za pośrednictwem sieci WWW. Organizacje i konsumenci dokonują transakcji w ramach handlu między przedsiębiorstwami a konsumentami (B2C) lub między konsumentami (C2C), gdzie firmy kontaktują się bezpośrednio z klientami za pośrednictwem mediów elektronicznych, np. stron internetowych, na których można składać zamówienia online. Niniejsza publikacja ma na celu wyjaśnienie wpływu handlu elektronicznego na rentowność przedsiębiorstw. Informacje te są przydatne dla rządów, przedsiębiorstw i instytucji zainteresowanych wdrożeniem handlu elektronicznego.

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