Auswirkungen des E-Commerce auf die Rentabilität von Unternehmen

Auswirkungen des E-Commerce auf die Rentabilität von Unternehmen

DAVID NZUKI / Morrisson Mutuku

52,49 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
ISBN:
9786209269882
52,49 €
IVA incluido
Disponible

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Sobre IBD

Der Verkauf und Kauf über elektronische Medien ist eine der am schnellsten wachsenden Handelsmethoden weltweit. Unternehmen betreiben Business-to-Business-Handel (B2B), bei dem sie über das World Wide Web Handel treiben und Informationen austauschen. Unternehmen und Verbraucher tätigen Transaktionen im Business-to-Consumer-Bereich (B2C) oder im Consumer-to-Consumer-Bereich (C2C), wo Unternehmen über elektronische Medien, z. B. Webseiten, auf denen Bestellungen online aufgegeben werden, direkt mit Kunden handeln. Dieses Buch versucht, die Auswirkungen des E-Commerce auf die Rentabilität von Unternehmen zu erläutern. Diese Informationen sind nützlich für Regierungen, Unternehmen und Institutionen, die daran interessiert sind, E-Commerce einzuführen.

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