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Women in Family Decision Making

Women in Family Decision Making

Edwin Gnanadhas

38,06 €
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Editorial:
Repro India Limited
Año de edición:
2016
Materia
Educación pedagogía
ISBN:
9788183567473

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Sobre IBD

Consumer’s attitude towards spending, saving and choosing the brands and storesand the purchase of products have been moulded by the family environment theygrow up in. Thus marketers need to understand the nature of the family’s influence onits members and the way in which purchase decisions are made by members so thatthey can effectively program their marketing mix.

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