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Wissensentwicklungskompetenz im Business-to-Business-Bereich

Wissensentwicklungskompetenz im Business-to-Business-Bereich

Ilka Griese

96,61 €
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Editorial:
Springer Nature B.V.
Año de edición:
2011
Materia
Ventas y marketing
ISBN:
9783834931108
96,61 €
IVA incluido
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Sobre IBD

Ilka Griese erarbeitet ein Konzept zur Messung der Wissensentwicklungskompetenz. Sie weist innerhalb eines Forschungsmodells sowohl die Existenz und Relevanz als auch Determinanten einer Wissensentwicklungskompetenz nach. Diese Erkenntnisse bilden die Basis für konkrete marketing- und managementbezogene Handlungsempfehlungen.

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