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Wirtschaftskommunikation im Wandel

Wirtschaftskommunikation im Wandel

Martin Nielsen

103,53 €
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Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Ventas y marketing
ISBN:
9783824445370
103,53 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Die Autoren setzen sich mit unterschiedlichen Aspekten und Formen der Entwicklungen in der Wirtschaftskommunikation auseinander. Die Themenpalette reicht von Werbung und Öffentlichkeitsarbeit über Wirtschaftskommunikation in Medien, Unternehmenskultur und Corporate Identity bis zu Fremdsprachenbedarf und Sprachpolitik.

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