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Wirtschaftsethische Aspekte des Franchisings

Wirtschaftsethische Aspekte des Franchisings

Gerd Garmaier

85,10 €
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Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Ventas y marketing
ISBN:
9783834920874
85,10 €
IVA incluido
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Sobre IBD

Gerd Garmaier analysiert die komplexen Netzwerke des Franchisings und zeigt, dass nicht nur für die direkt Beteiligten Effizienzvorteile entstehen, sondern auch für Konsumenten, auf dem Arbeitsmarkt und im Business-to-Business-Bereich.

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