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Wirkungen des Produktdesigns

Wirkungen des Produktdesigns

Thomas C. Kohler

121,61 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Ventas y marketing
ISBN:
9783824479399
121,61 €
IVA incluido
Disponible

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Sobre IBD

Am Beispiel des Automobilsektors untersucht Thomas C. Kohler die Wirkung von Produktdesign auf den Konsumenten und entwickelt geeignete Messansätze, die dem Designer bereits während der Produktentstehung abgesicherte Informationen liefern.

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