Librería Samer Atenea
Kálamo Books
Librería Elías (Asturias)
Librería Kolima (Madrid)
Librería Proteo (Málaga)
You’ve seen it before. The analysis is sound. The recommendation fi ts. The clientagrees. Then the case stalls.Most advisors assume the problem is communication. They refi ne the presentation,handle objections more aggressively, or add more detail. But stalled cases are rarelyabout logic.They’re about what happens when a decision becomes real.In those moments, prospects aren’t evaluating your recommendation. They’rereacting to their own history with money, risk, and uncertainty. And if that layer isn’taddressed early, no amount of explanation will move them forward.In this book, Kevin Fink draws on three decades in fi nancial services and advancedbehavioral training to show why agreement doesn’t lead to action, and what actuallydoes.You’ll learn how to recognize emotional decision risk before it shows up, how tosurface the patterns driving hesitation, and how to help clients experience decisionsin a way that makes them easier to follow through on.This is not a book of scripts or pressure tactics. It’sa shift in how you see the planning process.Because the plan doesn’t matter if the decisionnever gets made.
