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Wettbewerbsvorteile im Electronic Retailing

Wettbewerbsvorteile im Electronic Retailing

Kai Adolphs

91,06 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2004
Materia
Ventas y marketing
ISBN:
9783824482290
91,06 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Kai Adolphs untersucht, wie es Unternehmen im Electronic Retailing gelingen kann, Wettbewerbsvorteile zu erlangen und zu sichern, die langfristig wirtschaftlichen Erfolg versprechen. Er nutzt die Resource-Advantage-Theorie als Grundlage seiner Überlegungen und liefert innovative empirische Erkenntnisse zum Zusammenspiel von Wettbewerbsvorteilen, Innovationen und Unternehmenserfolg.

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