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Wettbewerbsvorteile für Konsumgüterhersteller

Wettbewerbsvorteile für Konsumgüterhersteller

Heide Wilsdorf-Köhler

79,02 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Ventas y marketing
ISBN:
9783824477944
79,02 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Auf der Basis der Theorien des strategischen Managements entwickelt Heide Wilsdorf-Köhler einen integrativen, wissenschaftlich fundierten und praxistauglichen Ansatz zur Bewertung von Strategien und zeigt, dass verteidigungsfähige Wettbewerbsvorteile und damit überdurchschnittliche Renditen aus dem Angebot von Leistungssystemen möglich sind.

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