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Wettbewerbsvorteile durch Wissen

Wettbewerbsvorteile durch Wissen

Bernhard Mescheder / Christian Sallach

58,87 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2012
Materia
Empresa y gestión
ISBN:
9783642278952

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  • Librería Samer Atenea
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Sobre IBD

Wachsende Komplexität prägt die Unternehmenswelt seit Jahren auf fast allen Ebenen. Die Autoren beschreiben einen praxiserprobten, ganzheitlichen Ansatz, um Komplexität in Unternehmen beherrschbar zu machen und Wettbewerbsvorteile zu generieren. Dafür verbinden sie Methoden aus Wissensmanagement, Kundenbeziehungsmanagement (CRM) und Change Management mithilfe von wissensbasierten Softwarelösungen. Der Band bietet Managern und Projektleitern einen Handlungsleitfaden zum Aufbau von Mehrwerten für unterschiedliche interne und externe Zielgruppen.

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