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Wettbewerbsorientierung von Unternehmen

Wettbewerbsorientierung von Unternehmen

Marko Grozdanovic

91,28 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2007
Materia
Ventas y marketing
ISBN:
9783835007574
91,28 €
IVA incluido
Disponible

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Sobre IBD

Marko Grozdanovic untersucht bei 280 Unternehmen aus unterschiedlichen Branchen das Phänomen Wettbewerbsorientierung sowie das erfolgsoptimale Verhältnis zwischen Wettbewerbs- und Kundenorientierung. Er zeigt, dass wettbewerbs- bzw. kundenbezogene Aktivitäten von unterschiedlichen Triebkräften innerhalb der Organisation gesteuert werden, und formuliert zahlreiche Empfehlungen zur Ausgestaltung und Steuerung der Wettbewerbs- und Kundenorientierung von Unternehmen.

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