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Wertorientiertes Absatzkanalmanagement in der Konsumgüterindustrie

Wertorientiertes Absatzkanalmanagement in der Konsumgüterindustrie

Bernd Jürgen Bundschuh

71,79 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2005
Materia
Ventas y marketing
ISBN:
9783835000513
71,79 €
IVA incluido
Disponible

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Sobre IBD

Bernd Jürgen Bundschuh zeigt auf, welche konzeptionellen Anforderungen die Übertragung des Shareholder-Value-Ansatzes auf das Management indirekter Vertriebskonstellationen stellt. Neben der Entwicklung einer aussagefähigen messtechnischen Grundlage leitet er konkrete Gestaltungsempfehlungen für die vertriebliche Wertschaffung ab. Dabei wird deutlich, dass wertorientierte Kenngrößen auch dazu beitragen, konzeptionelle Defizite des stufenübergreifenden Marktauftritts zu beheben.

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